Why we started AF Travel Studio

AF Travel Studio was founded on a simple belief: that family travel is one of the most important investments a family can make — and it deserves to be designed properly.

Too many families spend months planning trips from generic guides, only to arrive feeling like they're doing what everyone else does. We wanted to change that. To build a service that treats every family as genuinely unique, and every trip as something worth designing from scratch.

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Abby Fischer

F O U N D E R & T R A V E L D E S I G N E R

Over three decades traveling the world and designing travel experiences across 20+ countries. Former retail executive. Now dedicated entirely to designing trips for families who want something genuinely different.

"The best trips don't happen by accident. They happen because someone thought carefully about your family, and built something just for you."

We work with a small number of families at a time -- deliberately. Because doing this well takes time, care, and genuine knowledge of the destinations we recommend. We'd rather design few trips exceptionally than many trips adequately.

Every family we work with gets our full attention. Every itinerary gets built from scratch. Every recommendation comes from somewhere we've either been or researched deeply, and we would put our own family in.

Four things that guide everything we design.

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